During this era it was all about price, not quality, but price. Everyone was trying to out do each other to get the better price for their customers. Whoever had the better price, had more customers.
This era was very unorganized due to the fact that everyone was competing against each other no matter the product
This era happened just after the production era because people were becoming more connected and would no longer buy products blindly from companies
If you had the best price no matter what the product, you had the most customers .